In my time as Head of Creative at Spark I led the evolution of aesthetic that allowed Spark to show up as the modern disruptive brand it aspired to be. This involved stripping our assets to core utility and rebuilding elements around our new refined identity.

Black Friday style exploration - to investigate additional elements that would add to a pared back Black Friday campaign aesthetic.

Exploring the execution of a creative style against a variety of increasingly awkward placements.

Working for Casio I redisgned and updated their flagship G-shock site to be responsive in the modern multi format browsing age. g-shock.co.uk

Working for Casio I redisgned and updated their flagship Baby-G site to be responsive in the modern multi format browsing age. baby-g.co.uk